What began as a small luxery cruise liner on the west coast, has evolved into a global cruise industry giant. Starting with a 6,000-ton converted ferry from the Canadian Pacific Railway, Princess operated the small luxury ship between Southern California and the Mexican Riviera in the early 1960's. They now has 16 ships in operation offering approximately 100 itineraries that range from one to 100+ days and visit more than 300 ports.

One of the things that Princess does best is that it has successfully balances cruise traditions with cruise innovations to give the cruiser the experience that best meets their travel styles. It offers set-seating dining and more flexible Anytime Dining. Princess is one the most well balanced cruise lines in the industry.